Meet the Professional Management Team

Our team of experienced local marketing and software engineering professionals work hard to help you grow your business. We believe in delivering technology solutions that are honest, transparent, and helps businesses build their online reputation.


Billy Coover Chief Executive Officer

Billy is an API fanatic and mobile app guru with over 10 years of experience working in a wide variety of IT, Software Engineering, and Finance roles. He’s built multiple award-winning software applications in both the enterprise and consumer space.

Barry Harkness Chief Technology Officer

Barry has more than 25 years of experience leading IT and Software Engineering teams. He loves building data-intensive tools that solve real-world problems. Barry is a SQL Server guru and is responsible for the design, architecture, and scaling of Nearby Now’s infrastructure.

Bob Misita Chief Revenue Officer

Bob has more than 15 years of experience managing businesses’ Internet marketing programs. Well-versed in the technical aspects of developing and maintaining effective online marketing programs, Bob is intimately familiar with how search engines work, what constitutes a well-designed site, and much more. He is also very familiar with the challenges and opportunities facing many types of local businesses – particularly home services contractors, several of which he has worked closely with over the years.

Mark Sherwin Chief Marketing Officer

Mark has more than 12 years of experience in both online and traditional marketing. A consummate marketing expert, Mark has developed effective online marketing campaigns – including paid search, affiliate marketing, SEO campaigns and more – for many local businesses, including those in the home services industry. Very much in tune with the intricacies of both online and offline marketing, Mark has successfully implemented and managed programs that have consistently achieved results and delivered a high return on investment.

Take control of your online reputation

How Nearby Now Works

Nearby Now lets service professionals check-in to each customer location as they make their service rounds throughout the day. Each time a service professional checks-in, their location data and job summaries are updated in real-time to the Nearby Now network map. Before the service pro leaves the customer's driveway, he or she has the opportunity to send the customer a request to review their service. Both the checkin-in data, and customer reviews, are populated on the Nearby Now map, and optionally on the business's website if they've integrated Nearby Now.

When a customer is searching for a service in that area, he or she will find REAL service professionals, not static business listings. The customer is a click away from connecting with the service professional in their area. We also display engaging service area and heat maps so that the customer can personally vet the service professional by seeing how often they service their neighborhood.