The Studer Community Institute Leadership Development needed to build their own sub brand and identity under the Studer Community Institute umbrella. As many other organizations, they also struggled with not having their own brand standards and guidelines as a reference guide for internal marketing development. As a result, everything produces in-house, had different looks, which will end up diluting a brand over time. Top on the project list was a logo. The new logo needed to focus on the Leadership Development division but still tie in to the mother brand. They also wanted their own color scheme that would complement the "Studer Yellow". 3SIXTY Marketing Studio developed a new brand identity, logo design and color scheme that included the yellow from the mother brand and a unique "pop" color that will tie their collateral together. The brand guidelines we provided, will ensure that everyone has access to the correct values to reproduce the colors for any media, as well as usage
