Comparisons

How we compare
to the alternatives

Comparison pages written by a vendor are usually worthless, and everybody reading one knows it. These are written to a set of rules we published first, every claim is dated and sourced, and each page says plainly where the other product is the better buy.

All three pages last verified 30 August 2026
Nearby Now vs BirdEye Different category

BirdEye manages what people say about you across other people's websites. Nearby Now turns finished jobs into pages on your own. Both are worth having; only one of them is what you are shopping for.

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Nearby Now vs RealWork Labs Closest product

The nearest thing to us in the category, and the comparison where the differences are narrowest. What the technician is coached to write, what happens if they forget, and what happens to the photograph before it publishes.

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Nearby Now vs Surefire Local Platform terms

GeoJuice advertises automatic posting to Facebook and X, and tells technicians to write descriptions with keywords. We removed the first deliberately and do the opposite of the second. Both quotes are verbatim and linked.

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Our rules

What we will and will not do on these pages

Published before the pages were, so you can hold us to them.

1

Every claim is sourced and dated

Each statement about another product links to that company's own page and carries the date we checked it. Nothing rests on our characterisation of them.

2

“Not described” never means “absent”

Where we could not find a capability in a competitor's public material, we say we could not find it. We have not run their products and we will not pretend we have.

3

Every page says where they win

Each comparison has a section on when the other product is the better buy, and it names real reasons rather than token ones.

4

We correct them

Products change. If something here is out of date, tell us and we will fix it and move the date. A stale comparison page is worse than none.

5

No commercial history

Some of these companies have a past with ours. It is not relevant to which product you should buy, so it does not appear.

6

No claims we cannot support

We do not claim star ratings in Google results, because Google's self-serving review policy makes them unavailable to any of us. We say so on the doorway-page page too.

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The pages a sceptic should read first

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