Field notes from 15 years of local SEO

The Blog.

Observations from building ranking, reputation, and review systems for local service businesses — the patterns that work, the experiments that didn't, and the shifts we see in Google, GBP, and the review ecosystem.

All articles.

Fresh perspectives on local rankings, review collection, and field-team productivity.

33 posts

How Duplicate Checkins Are Destroying Your Local Rankings (And How to Fix It)

Google won't email you when they decide your business is spam. There's no notification. No warning shot across the bow. No "Hey, we noticed you've posted the same message 147 times this month—maybe dial it back?"

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Introducing Fully Automated ServiceTitan → Nearby Now CheckIns, Powered by AI

We’re announcing a brand-new AI-powered ServiceTitan integration for Nearby Now that automatically converts completed jobs into polished, public-ready Nearby Now checkins — with zero technician input

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Introducing the Nearby Now Drop-In Widget: Boost Your Local Presence on Any Website

Today, we’re thrilled to announce our new Drop-In Widget, a game-changing tool that makes it easier than ever to showcase your reviews, service areas, and customer engagement on any website.

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Boost Your Google Reviews: Introducing Photo Attachments for Enhanced Visibility

Our review request platform now allows you to attach photos from a customer's recent service directly to the review request email.

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Nearby Now + Jobber Integration

We're excited to announce our latest integration—this time with Jobber, one of the most trusted platforms for managing home service businesses.

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AI Review Sentiment Analysis

Nearby Now AI automatically summarizes your recent reviews!

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Automate Local Marketing and Local Reputation Success with Nearby Now and Housecall Pro!

Get all the ranking and reputation benefits of Nearby Now without ever leaving Housecall Pro!

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Nearby Now AI Photo Analysis Labels Photos and Protects Customer Privacy

Computer vision image object detection powers even better SEO and improved privacy!

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Experience the Future: Nearby Now AI Boosts Checkins and Reviews

Easier, faster, and better with Nearby Now AI

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GeoGrids Now Available on Mobile

We are proud to announce that in an industry first, we have brought **Interactive GeoGrids** to your mobile device!

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Track Organic Keywords in Google Search

Rank Tracking enables you to setup organic search tracking for your business, using any location you choose as the search origin. Each keyword you create will automatically begin tracking how your business ranks in Google organic search on a weekly basis.

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Share your Agency Prospect GeoGrids

Agencies can now share Prospect GeoGrids directly with their prospects in an online report.

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Agency Prospect GeoGrids will Help Resellers Close

We are proud to announce our launch of Agency Prospect GeoGrids to provide Nearby Now resellers the power of Google Maps grid ranking analysis. To power up sales, to power up onboarding, and power up prospecting.

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GeoGrids from Nearby Now Help You Track Everywhere You Should Rank!

We are proud to announce the launch of GeoGrids from Nearby Now!

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New Cities Report Tracks Your Reputation Footprint

This report provides a simple view of any new cities that have appeared for the first time in your checkin and review locations during the period you define.

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Request Reviews by QR Code

We are proud to announce that you can now request reviews via QR code when you checkin through our mobile apps.

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Nearby Now White Label Admin Site Redesign and Custom CSS

We are proud to announce a top-down redesign of the Nearby Now admin website for our white label partners and the ability for you to add your own CSS to change the look and feel of the experience for your white label clients.

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New features in Updated X (Twitter) Integration

We are proud to announce we’ve updated our X (formerly Twitter) integration to adapt to changes in X’s API.

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Nearby Now Admin Site Redesign

We are proud to announce a top-down redesign of the Nearby Now admin website. Optimized for performance. Optimized for ease of use. Optimized for the future.

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New Plugin and Layouts for Your Site Integrations!

We are proud to announce the latest version of our WordPress plugin and our content display API, rewritten from the ground up for optimal performance and flexibility in your site integration.

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New Review Trend Reports for Google Business Reviews and Nearby Now Reviews

We are proud to announce two new dashboards for your reviews, one for Google Business Profile reviews, and the other for Nearby Now reviews.

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Comprehensive Metrics for Your Google Business Profile(s)

We are proud to announce the most comprehensive suite of Google Business Profile metrics available anywhere outside of Google itself.

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New Nearby Now Review Form

We are proud to announce a refresh of the Nearby Now review form, designed to maintain our industry-leading 40% average response rate while bringing potential reviewers even easier access to information about your company and the employee who provided service.

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Team and User Location Intelligence

We are proud to announce two great new location intelligence features to help you understand your team’s routing throughout the day.

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Automated Checkin Smart Reminders

We are proud to announce our new automated checkin and review request smart reminders. Sit back knowing your team will be prompted if they forget to checkin, including a recommendation to include any photo that was taken at the job location.

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BizReal Google Post Automation & Google Post Scheduler

We are proud to announce our new BizReal Google Business Profile post auto-poster and our new Google post scheduler for Nearby Now subscribers.

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Adding Location to Google Reviews

We are proud to announce yet another Nearby Now first in helping you get the most local ranking and reputation value from your great customer reviews.

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Spot-On for Google Business Profile

We are proud to announce a simple way for you to convert even more of your customer review opportunities to exactly the right Google Business Profiles for each of your locations.

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Team Tagging

We are proud to announce a powerful new feature to help you get the most out of your SEO and online reputation.

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Saved Reports

Hot on the heels of reporting sharing, you can now save any report that you’ve executed! As an agency, you have three options for saving a report.

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Push Notifications

We are excited to announce that push notifications for iOS and Android are now live and are rolling out to the App Stores.

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Report Sharing and PDF Download

We’ve launched two new reporting features that we think you and your clients will love! One-Click Report Sharing and One-Click PDF Downloads!

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